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We are a London-based creative agency with a purpose

We work with brands to identify and activate their social purpose using our deep knowledge of not-for-profits to ensure authenticity and strategic resilience.

OUR WORK

Our Clients

  • it was so special to have your absolute brilliance and such an important short film made by you for UNHCR – thank you!

    Claire Lewis, Global Goodwill Ambassador Programme, UNHCR
  • A beautiful concept combined with a rigorous creative and production process means the film hits all of our storytelling and messaging objectives.

    Johnty Gray, Mass Engagement Director, WaterAid
  • Don’t Panic has answered the question of what an advertising agency should be next

    Andrew McGuinness, Founder BMB and ex-CEO of Freuds
  • BAFTA-winning artist revolutionaries

    Tabitha Jackson, Arts Commissioner, Channel 4
  • I think Don’t Panic have an original approach to talking about the issues and causes affecting us today, and they’ve proved that time and again with a great body of work

    Julian Richer, Founder Richer Sounds, The Good Business Charter and Tax Watch.
  • Often when I get sent an interesting and compelling piece of content, or a film as we used to call them, I discover it was Don’t Panic that made it. I like them and their work

    Richard Curtis, Film maker and Chief Cheerleader for the Global Goals
  • Don’t Panic conceive concepts that engage audience in different and bigger ways than advertising, ideas that live both offline and online and involve audiences in meaningful ways

    Nishma Robb, Senior Director Brand and Reputation, Google UK

We are a social purpose creative agency .

WHO WE ARE

We’re Don’t Panic, a strategy and creative agency doing things differently on purpose. We work with a broad variety of causes, charities and purpose-driven brands to produce ideas that reframe the narrative, get people talking, and inspire action

We’re the original purpose agency; founded in protest and fuelled by possibility. Starting off life handing out “Don’t Panic Packs” on the street and becoming viral sensations with our satirical stunts, we now connect with global audiences through purpose driven campaigns that deliver real world social impact. How? Because we’ve never forgotten the importance of entertainment when communicating serious issues – and we’re reminded of it whenever we polish our BAFTA.

HOW WE DO IT

1) We get to know what makes you ‘you’ – and consider what sets you apart
If lockdown weight gain taught us anything, one size definitely doesn’t fit all. Our collaborative research phase helps us arrive at a positioning that answers your brief in a way that only you could.

2) We create campaign platforms that cut through the jibber-jabber
Creative thinking underpinned by strategic rigour enables us to articulate your purpose in a bold way that brings focus to your communications, slicing through the noise like an incredibly hot butter knife.

3) We create multi-channel ideas that are easy to share and hard to forget
Whether it’s a social media film, PR-able billboard, or a DRTV ad, we’ll push you out of your comfort zone with activation ideas that take calculated creative risks and get tongues wagging. That’s because we know how to use pop culture to give serious issues an entertaining wrapper.

4) We use bespoke tools to stress-test ideas, ensuring they always hit the spot
No-one wants to make their target audience cringe. That’s why our DP+ panels are made up of Gen Z, Gen X, and young creatives around the world to ensure relevancy, accurate representation, and your all-important friend: authenticity.

5) We learn from – and take pride in – our results
Whether we’re driving donations, growing movements, or launching purpose-led products to conscious consumers, the whole team takes responsibility for real-world results, as well as ensuring our shelves are heavily reinforced for all those award wins too.